2014 ICF Global Consumer Awareness Study
When asked why they decided to work with a coach, the most common reason both Globally and within the US was to optimize individual / team performance at 42% and 55% respectively. In the US, this was followed by those wanting to expand professional career opportunities; Improve business management strategies and manage work/life balance.
While responses from other Global participants tracked close to these, the main difference was in those wanting to increase self-esteem /self-confidence with those outside the US ranking this higher than managing work / life balance.
This robust research was conducted independently by the International Survey Unit of PricewaterhouseCoopers LLP. Available in 16 languages, the survey was administered to 18,810 individuals representing 25 countries. The countries selected for this study each had a major concentration of ICF members.
| Why did you participate in a professional business and/or life coaching relationship? | 2014 Global |
2014 USA |
2010 USA |
| Improve business management strategies | 28.6% | 48.6% | 47.6% |
| Expand professional career opportunities | 33.4% | 53.3% | 39.0% |
| Increase self-esteem/self-confidence | 30.9% | 38.3% | 53.7% |
| Manage work/life balance | 27.1% | 41.1% | 32.9% |
| Optimize individual/team work performance | 42.4% | 55.1% | 41.5% |
| Other | 3.4% | 2.8% | 4.9% |
| Total Count | 3277 | 107 | 82 |
Contact me for more details on the report @ [email protected]
Another ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers found the following:
Increased Productivity
Professional coaching maximizes potential
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| Improved Work Performance | Improved Business Management | Improved Time Management | Improved team Effectiveness |
Positive People
Building the self-confidence of employees to face challenges is critical in meeting organizational demands. 72% said their Communication Skills were improved and 67% reported Improved Life/Work Balance
Return on Investment
Coaching generates learning and clarity for forward action with a commitment to measurable outcomes. The vast majority of companies (86%) say they at least made their investment back.
Satisfied Clients
Virtually all companies and individuals who hire a coach are satisfied.
 “Somewhat” or “Very Satisfied” with overall experience |
 Would repeat the process |